Aquifina Admits It’s Just Tap Water


USA Today reports Aquafina has changed its labels to specify P.W.S. — Public Water Source — under pressure from Accountability International. PepsiCo spokeswoman Michelle Naughtron called this a “reasonable thing to do” if it helped people understand that they were paying a premium to have the same water they get in their bathroom sink labeled with a serene mountain scene. (Read More)

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