Aquifina Admits It’s Just Tap Water

 USA Today reports Aquafina has changed its labels to specify P.W.S. — Public Water Source — under pressure from Accountability International. PepsiCo spokeswoman Michelle Naughtron called this a “reasonable thing to do” if it helped people understand that they were paying a premium to have the same water they get in their bathroom sink labeled with a serene mountain scene. (Read More) (more…)

Read more...

America’s growing love affair with the most wasteful thing to drink there is

Once an occasional indulgence, bottled water is quickly becoming America's drink of choice.The average person in the United States now consumes more than 35 gallons of bottled water per year, according to data from market research firm Beverage Marketing Corp. That's about 270 bottles, and more than twice as many as people drank 15 years ago. And that number is only going to go up: By 2017, the average American is expected to drink almost 300 bottles annually.For perspective,...

Read more...